Practical notes on websites, search and AI

Travel ecommerce

Why travel websites need to behave more like products

Modern travel websites should function as commercial products with search logic, trust cues and analytics, not simply attractive brochures dressed up for the web.

Read article ->

AI in travel

Where AI creates practical value for travel teams

The strongest AI use cases for travel sit around content production, itinerary support, internal knowledge access and operational automation rather than headline gimmicks.

Read article ->

Booking technology

How to reduce friction in complex booking flows

A sharper booking journey turns complexity into clear sequential choices, building confidence and reducing the abandoned enquiries that complex travel products so often produce.

Read article ->

API integrations

What to plan before integrating supplier APIs

Data quality, resilience, caching and exception handling matter as much as the connection itself when integrating travel supplier APIs into your systems.

Read article ->

Website conversion

The trust signals that matter in travel ecommerce

Deposits, payment clarity, itinerary detail and useful support options all shape the confidence that decides whether a travel customer books or hesitates.

Read article ->

SEO for travel brands

Building destination pages that can scale

Strong information architecture lets travel brands publish richer destination content at scale without losing consistency, crawl clarity or the ability to maintain it.

Read article ->

Ownership

Do you actually own your website? The questions to ask your provider

Learn how to check who controls your domain, hosting, website code, written content and Google Business Profile, plus the questions to ask before signing a monthly website contract.

Read article ->

Process

How long does it take to build a small business website?

Learn how long a five or 15 page website usually takes, what causes delays, and which content, photos and business details to prepare before your project begins.

Read article ->

Lead generation

Checkatrade or your own website: where should your leads come from?

Compare Checkatrade and your own website for cost, shared leads, control and trust. Learn why most trades should use both, then shift the balance as their website grows.

Read article ->

Local SEO

Google Business Profile: the free tool most trades set up wrong

Learn how to set up your Google Business Profile properly, from choosing categories and service areas to adding photos, reviews and useful answers that help trades appear on Google Maps.

Read article ->

Conversion

Why your website gets traffic but no enquiries

Learn why visitors leave without contacting you, from the wrong search traffic and slow mobile pages to hidden phone numbers, weak proof and forms that ask too much.

Read article ->

AI

How to use AI to write your service pages without sounding like a robot

Learn how to give AI real job details, prices and local knowledge, then edit its draft into clear service pages that sound like you and help customers choose you.

Read article ->