01
Attract
Get found by people already searching
Local search, content and Google Ads put you in front of customers at the exact moment they need you.
The ACCC Framework
The growth system that turns searches into booked jobs
Attract, Convert, Capture, Compound. A website at the centre, with the marketing, the AI receptionist and the reviews wired around it, from one supplier. Builds from £1,295, or £199 a month with nothing upfront.
From £1,295
Fixed price, no surprises
10 days
Typical time to launch
£199/mo
Or nothing upfront
UK-wide
Same fixed price, wherever you are
What we do
One system. Four stages. Attract, Convert, Capture, Compound.
Look North Digital builds the growth system a small business would hire a marketing department for. We call it the ACCC Framework: get found by people already searching, convert them into enquiries you can price, capture every call including the ones you miss, and compound the results with reviews and content, month after month.
Built by Laravel developers, every project is designed around a commercial outcome and handed over without platform lock-in.
Why Look NorthThe system
Every build deploys the ACCC Framework
A website on its own is a brochure. We build the system around it: four stages that attract the right customers, convert them into enquiries, capture every call and compound the results month on month.
02
Convert
Turn visitors into priceable enquiries
A fast website with quote forms built for your trade, so you get job details you can price, not vague messages.
03
Capture
Answer every call, even the missed ones
An AI receptionist picks up 24/7 in your business name, takes the details and texts you a job ticket.
04
Compound
Stack results month on month
Reviews after every job, automated social media and a weekly marketing plan that keeps building on itself.
One supplier, one monthly bill, every stage covered. See how the framework works.
Selected work
Real products. Real businesses. Built to be used.
Services
Everything in the system, under one roof
Design, development, AI, search and the systems that capture the enquiry. One supplier, not four.
Web Design
Web Design & Development
Fast, mobile-first websites designed to turn local searches into quote requests. Built in Laravel, owned by you, editable without a developer.
Explore serviceAI Training & Content
AI Training & Content
Practical AI training for your team plus a content engine that keeps your site publishing. Included in every website package, not sold as an extra.
Explore serviceSEO & Local Search
SEO & Local Search
Get found for the searches that actually bring work: your trade, your services, your towns. Built into the site rather than bolted on afterwards.
Explore serviceReview Optimisation
Review Optimisation
Turn finished jobs into a steady flow of five-star reviews, then put those reviews everywhere they influence a decision.
Explore serviceQuote & Lead Systems
Quote Requests & Lead Capture
Quote forms built for your trade, so an enquiry arrives with everything you need to price it without a phone call.
Explore serviceEcommerce
Ecommerce Development
Online shops, bookings and payments for businesses selling products, packages, courses or appointments.
Explore serviceWhy us and not them
Every other agency builds the website and walks away
We answer your phone and tell you what to do next. That is the difference, and it is why small businesses stay with us after launch instead of paying for a website that just sits there.
Nobody else does this
We answer the calls you miss
A missed call is not a message waiting at five o'clock. It is a customer ringing the next business on the list. Our AI receptionist picks up 24/7 in your business name, takes the job details, works out how urgent it is and texts you straight away.
- Answers evenings, weekends and bank holidays
- Sorts calls into Emergency, Urgent and Normal
- Sends you a job ticket, not a voicemail
- Books straight into your calendar
A receptionist costs £24,000 to £28,000 a year. An answering service runs £200 to £450 a month. This is £169 a month, or £199 a month bundled with Website Care.
Built in house
We tell you what to do next
Most websites go quiet after launch because the person responsible for marketing is also the person on the tools. Our Marketing Coach builds a real plan around your business and breaks it into weekly jobs, so you always know the next thing to do when you sit down on a Sunday night.
- A full marketing plan built from your business
- Broken into weekly tasks you can finish
- One clear focus each day, not a to-do list
- An AI mentor that knows your plan and market
A marketing consultant charges four figures for the plan alone, then leaves you to do it. This is £49 a month and it keeps working every week.
Both are set up and running before your site goes live. Get a quote with them included.
Pricing
The website at the centre of the system
Website packages start at £1,295. Ecommerce and booking projects start at £2,495. Every scope and price is agreed before work begins.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Already have a website that converts? Start with the Attract stage instead.
Included as standard
More than a good-looking website.
The useful parts are built in from the start: better enquiries, visible proof and tracking that shows what produced the lead.
Capture: an AI receptionist
Answers every call 24/7 in your business name, takes the job details, works out how urgent it is and texts you straight away. £169 a month, or £199 bundled with Care.
Convert: quote requests
A quote form written for your trade, asking the questions that let you price a job without a site visit or three days of phone tag.
Compound: review optimisation
Automated review requests after every job, one-tap Google links, and reviews displayed on your site with schema so stars can show in search.
Attract: tracking that proves it
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs rather than guessing.
The cost of a ringing phone
What are missed calls costing you?
Most calls that go unanswered do not leave a voicemail. They ring the next business on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Who we build for
Built around how your business wins work.
Different sectors need different proof, questions and journeys. Explore the dedicated page for yours.
Find your sectorHow it works
From first call to first enquiry
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01
Talk
A short call about your services, your area and the work you want more of. No pitch deck.
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02
Plan
We map the pages you need - one per service, one per town - and agree a fixed price.
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03
Build
Design, build, copywriting and forms, reviewed on mobile first. Live in 10 working days, or 7 on Growth.
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04
Launch
We hand it over properly and train you on it, with the AI receptionist live from day one on Complete.
Next step
Get a fixed price for the whole system
Tell us your trade and the towns you cover. We will send a fixed quote for the build and the modules that fit, not a range.