Own your platform
Your brand, your domain, your customer data, with no per-booking commission paid to a marketplace.
Product
Tour Booking System
The complete booking platform for tours, activities and experiences. Everything the big booking platforms give you and more, real-time availability, deposits, upsells, bundles and dynamic pricing, on-the-day operations, channel distribution, reviews, marketing, SEO and reporting, built into your own brand, on your own domain, with no per-booking marketplace commission and an AI co-pilot working behind the scenes.
Pricing
Pricing on request
Overview
What this product is
Most tour operators and guides end up renting their booking engine from a platform that takes a cut of every sale, owns the customer relationship and buries their brand inside a marketplace. Our Tour Booking System gives you the same capabilities, availability, deposits, extras, channel sales, reviews and reporting, as software you actually own, running on your own site.
It is a complete operating system for taking and managing bookings: a conversion-focused checkout for guests, a real-time availability and capacity engine that prevents overbooking, and the on-the-day operations tools your team runs the trip from, guide and vehicle scheduling, day-sheet manifests, pickups and QR check-in. Deposits and staged balances, promo codes, gift vouchers, package bundles, dynamic pricing, waitlists and multi-currency are all built in.
You can sell direct from your website, embed the booking widget on any partner site, and connect to OTAs and resellers when you want the reach, without handing over your margin or your data. Built-in marketing keeps departures full with email and SMS campaigns, automated reviews and search intelligence, and a full API and webhooks let you plug into the rest of your stack.
An AI co-pilot sits on top of all of it, drafting content, answering questions about your numbers, analysing reviews and flagging what needs attention.
It is configured to how you actually sell rather than forced into a generic template, and it is built to grow with you, from a single guide taking their first online bookings to a multi-tour operator running an agent network.
Highlights
Built around what travel brands need
Built to convert
A fast, mobile-first checkout with deposits, extras and upsells designed to reduce drop-off.
Never overbook
A real-time availability engine with capacity holds and row-locked checkout that stops double bookings.
AI co-pilot inside
Daily briefings, content generation and pricing suggestions from your own live booking data.
Take bookings
A checkout built to convert, not just capture
Abandonment in travel is usually an anxiety problem, not a usability one. The flow answers the questions that make people hesitate, what is included, what a deposit secures, when the balance is due, inline, so guests keep moving towards a confirmed, paid booking.
Every part of the money side is built in and configured to your terms, so you are not bolting payments onto a brochure site or manually chasing balances in a spreadsheet.
Real-time availability
Live capacity, time slots, cut-off times and multi-day departures, so guests only ever book what is genuinely available.
Deposits & staged balances
Take a deposit now and collect the balance automatically before the trip, with reminders handled for you.
Ticket tiers & group pricing
Adult, child, senior or any custom ticket type, each with its own price and rules for how it counts toward capacity.
Extras & upsells
Offer add-ons, upgrades and insurance inside the flow to lift order value without adding friction.
Promo & discount codes
Percentage or fixed-value codes with usage limits and date windows for campaigns and partners.
Package bundles
Combine several tours into a single packaged product at one price to raise average order value.
Dynamic pricing rules
Adjust prices automatically by season, day of week or how far ahead a guest books.
Secure payments & multi-currency
Stripe checkout with refunds, and the option to let guests browse and pay in their own currency.
Fill every departure
Availability that fills seats and recovers lost bookings
Behind the booking form is an availability engine that expands your rules into real, bookable departures, recurring schedules, seasonal dates, blackout days and capacity all handled automatically.
It also works to fill the gaps: waitlisting demand when you sell out, and quietly chasing the guests who almost booked but did not finish.
Availability rules engine
Set recurring or seasonal schedules once and the system generates every departure, with capacity and cut-offs applied.
Overbooking protection
Capacity holds and row-locked checkout reserve seats safely, even when several people book the same slot at once.
Waitlists
Let guests join a list when a departure sells out and notify them automatically when a cancellation frees a seat.
Abandoned-cart recovery
Automatically email guests who started a booking but did not pay, with a link to pick up right where they left off.
Automated guest emails
Confirmations, pre-trip reminders and follow-ups sent on schedule, without anyone remembering to.
Calendar & capacity view
A visual calendar of departures and remaining seats, with waivers and forms captured before guests arrive.
Run the day
On-the-ground operations, not just a booking form
A booking is only the start, someone still has to run the trip. The operations tools turn each departure into a clear plan: who is guiding, which vehicle, who has been picked up and who has checked in.
It replaces the clipboard, the group chat and the spreadsheet with a single day-sheet your guides can work from on their phone.
Guide & resource scheduling
Assign guides, vehicles and equipment to departures, with clash detection so nothing is double-booked.
Day-sheet manifests
A clean per-departure manifest with guest names, party sizes and dietary or mobility notes.
Pickup & drop-off points
Offer selectable pickup locations with their own times and price adjustments at checkout.
QR ticket scanning
Scan guest tickets from a phone to check people in fast and see who is still to arrive.
Waivers & forms
Collect signed waivers and the details you need before guests turn up, tied to the booking.
Live day view
See every departure, its manifest and assigned resources for any day at a glance.
Sell everywhere
Direct bookings and connected sales channels
Sell direct from your own site with your margin intact, and reach for wider distribution only when it suits you, on your terms, not locked into a single marketplace.
When you work with trade partners and resellers, they get their own portal and net pricing, while you keep a clean record of who sold what and what they owe.
Embeddable booking widget
Drop the booking flow onto any website or landing page so partners can sell your trips in a few lines of code.
OTA & channel connections
Connect to resellers and OTAs, sync availability and import their bookings back into one place when you want the reach.
Agent & reseller portal
Give trade partners their own login to book on behalf of guests at agreed net rates.
Net & tiered pricing
Set retail, cost and agent prices per product, with per-agent overrides and credit limits enforced automatically.
Statements & ledgers
Every agent charge and payment tracked in an account ledger, with periodic statements for reconciliation.
Grow reputation & revenue
Turn every trip into the next booking
The moment after a great trip is when reviews and repeat bookings are won or lost. The system captures that moment automatically and turns happy guests into visible, trusted proof, for your business and for individual guides.
AI reads every review as it lands, so praise gets amplified and problems surface early, while vouchers and repeat-purchase tools grow revenue beyond the first booking.
Automated review requests
Post-trip emails invite guests to review, with verified reviews tied to real bookings.
Business & staff reviews
Collect reviews for the business as a whole or for individual guides, so your best people get recognised.
QR review links
Shareable links and designed QR codes for business or guide reviews, with scan tracking built in.
AI sentiment analysis
Every review is scored for sentiment and topic, flagging the ones that need a follow-up before they fester.
AI response drafting
Draft a warm, on-brand reply to any review in a click, ready for you to edit and post.
Platform hand-off
Send happy guests on to Google, TripAdvisor or Facebook to build your public reputation where it counts.
Gift vouchers
Sell branded gift vouchers online and let guests redeem them against any booking.
Get found
Compass: competitor tracking and search intelligence, built in
Taking bookings is only half the job, you also have to be found ahead of the OTAs bidding on your name. The Tour Booking System can include Compass, our full search-intelligence suite, so getting found is part of the platform rather than a separate subscription.
Compass tracks your rankings and backlinks, maps the exact keywords competitors beat you on, audits your pages for what is holding them back, and even watches where AI answers mention you, turning SEO from guesswork into a prioritised plan.
Rank & keyword tracking
Monitor where your pages rank for the searches that matter, across locations and over time.
Competitor gap analysis
See the exact terms rivals rank for and you do not, including OTAs like Viator and GetYourGuide, split into winnable and defend.
Backlink tracking
Watch the links pointing at your site and your competitors, and spot new or lost links as they happen.
Content briefs & gaps
Turn the best opportunities into ready-to-write content briefs aimed at traffic you can actually win.
Page & site audits
On-page, technical and Lighthouse audits that flag what is quietly holding your rankings back.
AI-mention tracking
See when and how AI assistants mention your business, so you stay visible as search shifts to AI answers.
Alerts & digests
Get told about ranking moves, new or lost backlinks and mention changes, with a weekly digest.
Reporting you will use
Clear dashboards and exports in plain language, so you can see progress without an SEO background.
Reach your guests
Beacon: text your guests directly, built in
Email gets missed; a text almost never does. Beacon, our built-in guest messaging and marketing module, lets you send SMS straight to guests, a pickup reminder the night before, a change in the weather, a 'we are running ten minutes late', from the same dashboard you run bookings in.
It also runs your marketing: segment your customers and send email or SMS campaigns, grow a newsletter list from the storefront, and keep everything consent-aware and logged. Powered by Twilio, you can text one person or everyone on a departure at once.
Message from any booking
Send a text to a guest straight from their booking or customer record, with the whole thread on file.
Text a whole departure
Message everyone booked on a departure at once, ideal for last-minute changes, delays or meeting-point updates.
Email & SMS campaigns
Segment your customers and send targeted email or SMS campaigns with offers and news.
Newsletter capture
Grow a subscriber list from your storefront, with unsubscribe handling built in.
Delivery tracking
See queued, sent, delivered or failed status for every message, reported back live from Twilio.
Consent & compliance
Marketing consent and opt-outs are respected for you, so campaigns stay on the right side of the rules.
Run it smarter
Reporting and an AI co-pilot built in
You get more than a booking form, you get a clear view of the business and a co-pilot that reads your own data, so decisions are based on what is actually happening.
The AI works from your live bookings, occupancy and enquiries, drafting content and surfacing what needs attention, while everything stays exportable and under your control.
Operations dashboard
Bookings, payments, customers and enquiries in one place, with the numbers your team runs the day from.
Exportable reports
Revenue, occupancy and performance reports by tour, channel and period, ready to export.
AI daily briefing
A plain-language morning summary of bookings, trends and things to act on, generated from your data.
AI task board
A prioritised, daily to-do list the co-pilot generates from your data, scored by likely impact.
Ask your business anything
Type a plain question about your bookings, revenue or customers and get an answer from your own data.
Pricing suggestions
The co-pilot flags where load factor and lead time suggest you could adjust price, with the decision left to you.
Developer API & webhooks
A secure API and signed webhooks let you connect the platform to accounting, CRM or your own tools.
Multi-language storefront
Serve your booking journey in multiple languages for international guests.
What is included
Everything you need in the box
01
Conversion-focused booking checkout
02
Real-time availability & capacity engine
03
Deposit & staged balance payments
04
Ticket tiers, extras & upsells
05
Package bundles & dynamic pricing
06
Promo codes & gift vouchers
07
Waitlists & abandoned-cart recovery
08
Guide, vehicle & resource scheduling
09
Day-sheet manifests, pickups & QR check-in
10
Beacon: SMS, email & campaign marketing
11
Embeddable booking widget
12
Agent & reseller portal with net pricing
13
OTA & channel connections
14
Reviews, staff reviews & AI sentiment
15
Compass: full SEO & competitor intelligence
16
Reporting, AI co-pilot & developer API
How it works
From first conversation to launch
A clear, configured route to getting the product live and working for your brand.
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01
Map your products
We configure your trips, dates, capacity, pricing rules, deposits and extras to match how you sell.
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02
Connect & configure
We set up payments, confirmations and the booking flow, connecting to your site or platform.
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03
Test the edge cases
We test availability, payments and awkward scenarios so the flow holds up under real bookings.
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04
Launch & support
We launch, train your team on the dashboard, and support the first live bookings.
Use cases
Where this product fits
A tour operator moving off a commission-charging platform
An independent guide taking their first online bookings
An activity or experience provider filling every departure
An operator scheduling guides and vehicles across many departures
An attraction or event managing timed-entry capacity
A multi-tour operator running an agent and reseller network
A brand replacing manual, spreadsheet-based bookings
FAQ
Questions travel teams usually ask
Clear answers before the project gets technical.
Those are marketplaces you rent a booking engine from, they typically take a commission on bookings, own the customer relationship and place your brand inside their platform. Ours is software you own, running on your own domain, with no per-booking marketplace commission and full control of your data. You still get the same core capabilities: availability, deposits, extras, channel sales, reviews and reporting.
No. Unlike the big platforms, we do not take a cut of your sales. You pay for the system, then keep the full value of every direct booking. Payment processing fees are charged by your gateway (e.g. Stripe), not by us.
Yes. Deposit logic, staged balance payments and automatic reminders are core capabilities you configure to your own terms, for both single-day and multi-day trips.
Yes. It can integrate into your current site, run as its own booking storefront, or be embedded on any partner site with the booking widget, feeling like a native part of your brand either way.
Yes. You can connect to OTAs and resellers to sync availability and import their bookings, and give trade partners their own portal with agreed net pricing, credit limits and statements, while your direct bookings stay commission-free.
We support the major providers such as Stripe, including refunds and optional multi-currency, and can work with the gateway your business already uses.
Yes. Beacon, our built-in messaging module, sends SMS via Twilio, from an individual booking, or in bulk to everyone on a departure or a consent-based marketing list. Every message is logged with its delivery status, and opt-outs are handled automatically.
Yes. Compass, our search-intelligence module, can be included to track your rankings, show which competitors (including OTAs) sit above you, and surface the keywords and content gaps worth targeting, so getting found is part of the platform, not a separate tool.
It works from your live booking data to produce a plain-language daily briefing, answer questions about your numbers, draft tour content and enquiry replies, and suggest pricing adjustments based on occupancy and lead time. It assists your team, nothing is published or changed without your approval.
Yes. Add-ons and upsells sit inside the booking flow, you can sell branded gift vouchers online, package several tours into a single bundle, and promo codes with usage limits and date windows support campaigns and partner offers.
Yes. The operations tools assign guides, vehicles and equipment to each departure with clash detection, produce a day-sheet manifest with guest and dietary details, offer selectable pickup and drop-off points, and let you check guests in by scanning their QR ticket from a phone.
Yes. Dynamic pricing rules can adjust prices by season, day of week or how far ahead a guest books, and the AI co-pilot can suggest further adjustments based on how full a departure is and how soon it runs.
Yes. There is a secure API and signed webhooks, so bookings and changes can flow into your accounting, CRM or other tools, and OTAs and resellers can be connected on top of that.
Next step
Want to see it configured to your brand?
Tell us how you sell and operate, and we will show you how this product fits, or shape a bespoke route if that is the better fit.